Tesla is expanding its entry-level electric range in Europe with the new Model 3 Standard, launched at a list price of €36,990. At publication, a Tesla Bonus available until the end of the month could bring the price down to €35,400. Following the Model Y Standard, Tesla’s best-selling saloon therefore gains a version aimed at buyers looking for a lower initial investment, while retaining efficiency, technology and low running costs. These prices and the limited-time offer describe the launch period, rather than a current quotation.
High efficiency and a useful driving range
The Model 3 Standard has a quoted WLTP consumption figure of 13.0 kWh/100 km and a range of 534 km. Its stated performance includes 0–100 km/h in 6.2 seconds and a top speed of 201 km/h. New 18-inch Prismata wheels are designed to support efficiency.
What changes compared with the higher-spec versions
The lower price comes with a number of targeted equipment changes:
- Three available colours: white is included, while black and grey cost extra.
- Fabric upholstery, with heated, manually adjustable front seats.
- No rear passenger display.
- No customisable ambient lighting.
- A simpler audio system.
- Manual steering-wheel adjustment.
- Reduced mirror functionality, although the mirrors remain electrically folding.
Italian Model 3 prices at publication
- Model 3 Standard: €36,990, or €35,400 with the Tesla Bonus offered until the end of that month.
- Model 3 Premium Long Range RWD: €42,690.
- Model 3 Premium Long Range AWD: €48,690.
- Model 3 Performance: €57,490.
The essentials of the Tesla experience
The equipment described at launch still includes many of the features associated with Tesla:
- Adaptive matrix LED headlights.
- An updated camera system with heating and an integrated washer.
- Over-the-air software updates.
- Standard Autopilot and hardware intended to support supervised driver assistance.
- A panoramic glass roof.
- A powered boot lid, with quoted luggage capacity of 549 litres, rising to 1,659 litres.
- An 88-litre front boot.
- Optional towing capability of up to 1,000 kg.
- Connectivity features including the app, voice commands, navigation, USB-C power up to 65 W and wireless phone charging.
An entry-level version with relatively few compromises
Compared with the Model Y Standard, the Model 3 Standard retains more premium equipment, giving it a less stripped-back feel as an entry-level option. Despite the lower price, its overall package remains close to that of the higher-spec versions, with ongoing software updates, safety features and cabin comfort. The article’s assessment was that it offered much of the Model 3 experience without major compromises in technology or perceived quality. Reports cited a battery close to 70 kWh and estimated output of around 290 PS; those figures were estimates, not specifications independently confirmed in this translation.
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