{"id":1839,"date":"2025-01-03T15:47:51","date_gmt":"2025-01-03T15:47:51","guid":{"rendered":"https:\/\/teslhub.com\/?p=1839"},"modified":"2025-02-15T18:18:48","modified_gmt":"2025-02-15T18:18:48","slug":"tesla-registra-il-suo-primo-calo-di-vendite-annuale","status":"publish","type":"post","link":"https:\/\/teslhub.com\/en\/tesla-registra-il-suo-primo-calo-di-vendite-annuale\/","title":{"rendered":"Tesla records its first annual delivery decline in 2024"},"content":{"rendered":"

Tesla\u2019s first annual delivery setback<\/h1>\n\n\n\n

Tesla recorded its first annual decline in vehicle deliveries since going public<\/strong>. It delivered approximately 1.8 million vehicles in 2024, around 1% fewer than in 2023<\/strong>, marking a change after years of rapid expansion.<\/p>\n\n\n\n

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The fourth-quarter figures<\/strong><\/h2>\n\n\n\n

Tesla delivered 495,570 vehicles in the fourth quarter of 2024<\/strong>, about 2% more than a year earlier. BYD sold 595,413 battery-electric cars over the same period. Across the full year, however, Tesla remained ahead in battery-electric vehicle deliveries<\/strong>, by roughly 24,000 vehicles. That comparison concerns fully electric cars, rather than BYD\u2019s combined electric and plug-in hybrid sales.<\/p>\n\n\n\n

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A marked change of pace<\/strong><\/h2>\n\n\n\n

The contrast with Tesla\u2019s earlier growth was striking. Deliveries had risen 37% in 2023 compared with 2022<\/strong>, following years in which the company was associated with rapid expansion and annual growth approaching 50%. Even a relatively small decline therefore signalled a change in the market and in Tesla\u2019s growth trajectory.<\/p>\n\n\n\n

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Increasing competition<\/strong><\/h2>\n\n\n\n

Tesla faced a broader and more competitive EV market<\/strong>. Chinese manufacturers such as BYD were expanding, while established carmakers including General Motors, Ford, Volkswagen, Hyundai and Kia were investing in electric vehicles alongside their combustion-engine ranges.<\/p>\n\n\n\n

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Tesla\u2019s response<\/strong><\/h2>\n\n\n\n

Tesla responded to softer demand with substantial price reductions<\/strong>, particularly in China and the United States. The article linked that flexibility to Tesla\u2019s manufacturing economics, while other manufacturers were still working to reduce costs in their EV businesses.<\/p>\n\n\n\n

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A changing market<\/strong><\/h2>\n\n\n\n

Despite Tesla\u2019s slowdown, global electric-vehicle sales continued to grow<\/strong>, albeit at a more moderate pace than during earlier expansion. Investors reacted negatively to the delivery report: the article recorded an early decline of around 4% in Tesla shares. That followed a 68% gain across 2024, including a strong rally after the US election, associated with expectations surrounding the incoming Trump administration and Musk\u2019s political involvement.<\/p>\n\n\n\n

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Outlook<\/strong><\/h2>\n\n\n\n

The 2024 result marked a turning point after years of uninterrupted delivery growth<\/strong>. With competition increasing and the market evolving, Tesla\u2019s response and the wider adoption of electric vehicles would shape the next stage of its business.<\/p>\n\n\n\n

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